CAREERS
Organic Marketing Manager, US
We are growing our world-class team, and are looking for a results-driven Growth Lead to join as an integral part of our mission and team. As Growth Lead, you will own SafeUP’s marketing operation and identify new opportunities. This is a senior-level role in our Growth Department, and your KPIs will be focused on expanding SafeUP’s user base.
Who are we?
SafeUp is a global solidarity of women supporting and empowering each other through all walks of life. Our community-based app connects girls and women who seek support or help with trained guardians from their neighborhood in real-time.
With over 70,000 community members and forward-thinking partners worldwide, we strive to create a safer world for women and equal opportunities.
What will you be doing
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Form, execute, and monitor a growth marketing strategy across all touchpoints, including PR, social media, influencer marketing, SEO, paid acquisition, retargeting, and lifecycle marketing.
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Collaborate closely with product, content, design, and business development leaders to develop and reflect SafeUP’s voice across the organization.
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Manage and grow vendor relationships.
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Leverage data and analytics to hit growth and brand KPIs.
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Envision, strategize, and measure designated marketing projects (e.g., promotional videos, ads, guerilla, etc.)
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Identify new market opportunities, conduct market research, and form roadmaps.
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Spreadhead growth-led engagement campaigns within SafeUP’s global communities.
What are we looking for?
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Ideological affinity to our mission.
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3-5 years experience in a marketing/branding role in a consumer-focused software/mobile company.
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An inventive thinker who can ideate and execute creative, impactful, out-of-the-box initiatives.
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A strong analyst who can take insights from sparse, incomplete data.
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Deep cultural understanding of our primary target market: American women.
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An undergraduate degree in a relevant field (marketing, communications, psychology, etc.)
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A can-do person with a flexible approach - who knows how to get things done by getting their hands dirty.
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An amazing team player who is also comfortable working independently.
